Insights
Featured
Topics
Our Industries
Our Capabilities
Case Studies
Research
Data
270 Million People. 8,000+ Datapoints.
Our data. Your campaign.
At the core of our data strategy is the understanding that data is not just a static entity; it's a dynamic, ever-evolving resource. We pride ourselves on the live, adaptive nature of our data collection and analysis processes. This real-time adaptability ensures that our data is not only current but also predictive, allowing us to anticipate trends and shifts in consumer behavior, market dynamics, and societal changes. Our data's efficacy lies in its ability to turn vast quantities of information into actionable insights. By harnessing the latest advancements in technology, including machine learning and predictive analytics, we transform raw data into a powerful tool for strategic decision-making. This approach enables businesses to make informed, data-driven decisions, ensuring they stay ahead in an increasingly competitive landscape. In essence, our data capabilities offer an unparalleled view into the heart of markets and consumer behavior. It's a combination of reach, depth, and technological prowess, all geared towards providing the most comprehensive, accurate, and actionable data insights in the industry.
Age
Gender
Ethnicity/Ethnicities
Country/Countries of Origin
Language(s) Spoken at Home
Religion
Education Level
Veteran/Military Status
Employment Status & Industry
​
Demographics
Number of Children in Household
Age of Children in Household
Household Income
Household Net Worth
Key Home Information
Marketing Reception
Media Consumption Patterns
Health & Wellness Patterns
Vehicle Ownership
Transportation Habits
Pet Ownership
Home Entertainment
Smart Home Usage
​
Household
Lifestyle & Leisure Interests
Technology Usage & Preferences
Environmental & Social Attitudes
Shopping Behaviors & Brand Loyalty
Media Consumption Patterns
Travel Patterns & Preferences
Subscription Service Memberships
Mental Health Engagement
Renewable Energy Usage
Art & Cultural Interests
Sport Fanaticism & Team Loyalties
Hobby Interests & Spending Trends
Insurance Coverage Details
Recreational Activities & Hobbies
Donation Patterns
Interests & Habits
Home Office Presence & Utilization
Personal Investment & Saving Trends
Frequency & Type of Social Gatherings
Culinary Interests & Cooking Habits
Fashion & Shopping Preferences
Cultural Engagement
Reading & Literature Preferences
Outdoor & Gardening Preferences
Alternative Health Practices
Digital Content Creation & Consumption
Local Community Engagement
Parenting Style & Education Choices
Personal Development/Self-Improvement
Collectibles & Antique Interests
Safety & Security Concerns
​
Voting History
Political Party Affiliation
Political Donation History
Key Issue Prioritization
Policy Opinion Surveys
Political Event Attendance
Activism and Advocacy Participation
Social Media Political Engagement
Political Influencer Following
Political News Consumption
Demographic Correlations
Geographic Voting Patterns
Community Issues & Concerns
Political Membership
Political
Stances on Key Political Issues such as-
​
Abortion
Education
Specific Politicians
Border Security & Immigration
Climate Change & Energy
Local Political Issues (1M+)
Healthcare Reform
Economic Recovery & Growth
Gun Control
Social Issues
Tax Reform
Infrastructure
National Security
& Over 100 More
​
​
​
IQ
Performance on Standardized Testing
Estimated Credit Score
AI Adoption & Preferences
Biometric Data Trends
Space Tourism Interest
Quantified Self Data
Crowdfunding & Micro-Investment
Honesty & Ethics
​
​
Beyond Core
How we collect our data
In today's digital era, a phone number has evolved into a unique identifier akin to a digital social security number, opening gateways to track individual activities across a multitude of platforms. At the forefront of harnessing this transformative shift, our organization has meticulously compiled an extensive database, featuring over 240 million contacts within the United States. This immense repository of information has been responsibly gathered, mirroring our unwavering commitment to individual privacy and data protection. We recognize the delicate balance between leveraging data for insightful analysis and upholding the stringent standards of privacy that individuals rightfully expect. Our approach is rooted in the ethical use of data, ensuring compliance with all regulatory guidelines and prioritizing the confidentiality and security of the personal information entrusted to us. This commitment forms the backbone of our operations, as we strive to unlock the potential of data while respecting the privacy of each individual in our extensive network.
Social Media
Our approach to data collection through social media is a meticulous and strategic process. By associating specific phone numbers with individuals, we gain the ability to track a wide array of their social media activities. This includes monitoring their friend networks, posts, comments, likes, and overall engagement. This method provides us with a rich tapestry of data, offering deep insights into user sentiment, preferences, and trends. We analyze these interactions to understand public opinion, identify emerging trends, and gauge the effectiveness of marketing campaigns. This social media data is integral in crafting strategies that are not only reactive to current sentiments but also predictive of future trends, ensuring that our clients stay ahead in their respective fields.
Cookies & Internet Browsing
Through our expansive network of over 2 billion cookies, we have the capacity to comprehensively track internet browsing behaviors, including search history and website interactions. This vast pool of data is instrumental in understanding user preferences, behaviors, and online pathways. By analyzing this data, we gain insights into consumer interests, the effectiveness of online advertising, and emerging market trends. This information is crucial for creating targeted marketing strategies and personalized user experiences. Our approach ensures that the data collected is used to enhance user engagement and relevance, all while adhering to strict privacy standards and regulations.
Coalition Loyalty & Online Retailers
Our collaboration with a wide network of businesses, including those involved in coalition loyalty programs and online retailers, enables us to collect comprehensive data on consumer purchasing habits. This alliance provides us with valuable insights into consumer spending patterns, brand preferences, and loyalty behaviors. By analyzing this data, we can tailor marketing campaigns that resonate more effectively with target audiences, improve customer retention strategies, and enhance product offerings. This collaboration not only benefits our data collection endeavors but also provides tangible value to the businesses we partner with, offering them data-driven insights to make informed decisions and foster sustainable growth.
Mobile Apps & Hotspots
Our data collection strategy capitalizes on mobile apps and public hotspots/wifi networks. With a suite of mobile applications boasting hundreds of thousands of downloads, we have a unique vantage point to gather extensive data on phone usage patterns and trends. These apps, designed to engage users while seamlessly collecting data, provide us with a wealth of information ranging from app usage frequency to user preferences and behaviors within the digital space. Additionally, our access to public hotspots and wifi networks further enriches our data pool. Through these networks, we can track online activities, understand public movement patterns, and gain insights into internet usage trends. This combination of mobile app data and wifi hotspot analytics offers a comprehensive view of consumer digital behaviors, crucial for developing targeted digital strategies.
Psychometrics & Personality
We employ an innovative approach to data collection through our network of free online Personality Tests and IQ, SAT, LSAT, and other standardized testing platforms. These tests are not only tools for self-assessment but also powerful means of gathering psychometric and personality data. By analyzing test results and user interactions with these platforms, we gain valuable insights into cognitive abilities, personality traits, and learning styles of a broad user base. This information is pivotal in understanding consumer behavior, preferences, and decision-making processes. The psychometric data allows us to create highly personalized marketing strategies and tailor content to resonate with specific audience segments, enhancing engagement and effectiveness.
Machine Learning & Predictive Modeling
Our approach to data collection is significantly enhanced by the use of machine learning and predictive modeling. These advanced technologies enable us to sift through massive datasets, identify patterns, and extract meaningful insights. Machine learning algorithms are employed to continuously improve data collection methods, ensuring that the process becomes more efficient and accurate over time. Through predictive modeling, we can forecast future trends, consumer behaviors, and market dynamics, providing our clients with a strategic advantage. This predictive capability is crucial for businesses looking to stay ahead of market curves and make data-informed decisions. By leveraging machine learning and predictive modeling, we not only gather data but also transform it into actionable intelligence, driving innovation and growth for our clients.
Client success stories
A political candidate with a limited budget over-performed in an election after localizing his campaign.
A political candidate facing an election with a limited budget found an unexpected ally in our data-driven strategies. Recognizing the power of targeted messaging, the candidate utilized our comprehensive demographic data to tailor specific messages to various communities and voter segments. Our analytics pinpointed key issues and concerns within these groups, enabling the candidate to address them directly in their campaign. This hyper-targeted approach, which included personalized emails, social media campaigns, and strategic ad placements, resonated strongly with voters. The result was a remarkable over-performance in the election, with the candidate securing a significant percentage of votes in areas that were previously considered strongholds for the opposition. This success story underscored the efficacy of precise, data-driven political campaigning, even in scenarios of constrained budgets.
A local bakery harnessing social media to identify trends especially early and capitalize
A local bakery, aiming to stand out in a competitive market, turned to our data and social media analysis tools to identify emerging trends. By analyzing patterns on platforms like TikTok and Instagram, we helped the bakery spot nascent culinary trends and consumer preferences. They quickly adapted their offerings to match these trends, introducing new products that aligned with viral content and popular hashtags. The bakery's proactive approach, coupled with engaging social media campaigns showcasing their trendy offerings, captured the attention of a younger, trend-sensitive audience. As a result, the bakery not only increased its foot traffic and sales but also gained a substantial following on social media, outpacing competitors who were slower to respond to these emerging trends. This case highlights the power of leveraging real-time social media data to stay ahead in the fast-paced food industry.
A political action committee leveraging Firnal's data to identify untapped demographics.
A Political Action Committee (PAC), seeking to broaden its support base, partnered with us to leverage our extensive data analytics capabilities. Our analysis identified a previously untapped demographic group that showed potential alignment with the PAC's cause. Implementing a direct targeting strategy, the PAC engaged this new audience through customized messaging that spoke to their specific interests and concerns. This approach included targeted digital ads, personalized email campaigns, and strategic social media content. The results were remarkable – over 40% of this new demographic group began actively supporting the cause, significantly expanding the PAC’s supporter base and impact. This success story exemplifies the power of identifying and engaging new demographic groups through strategic data utilization, dramatically expanding the reach and influence of political advocacy efforts.
Featured capabilities
Organic Advocacy
Our organic advocacy capability is a standout feature in our data-driven approach, harnessing the power of relatability and authenticity. We use advanced data analytics to deliver your message through individuals who reflect and resonate with your target audience. By identifying key influencers and advocates who share the same values, interests, and behaviors as your audience, we create a powerful connection. These advocates act as natural extensions of your campaign, ensuring that your message is not only heard but also trusted. This strategy amplifies the impact of your message, as it comes from voices that are already respected and followed by your target demographic. It’s about creating a bond through shared perspectives, leading to more organic and effective advocacy.
Direct Outreach
Imagine the power of placing your message directly in front of your audience, in your own voice. Our direct outreach service leverages our extensive network of millions of contacts to do just that. With our data-driven insights, we ensure that your message reaches the right people at the right time, through the right channels. Whether it’s through targeted emails, personalized SMS messages, or direct social media engagement, we connect you directly with your audience. This approach cuts through the noise of traditional advertising, providing a direct line of communication that fosters engagement and builds lasting relationships with your audience.
Tailored Messaging
What if you could automatically put specific messages in front of specific people based on their interests, hobbies, political views, and more? With our tailored messaging capability, this becomes a reality. Utilizing our vast array of individual data points, we hyper-tailor your messaging, delivery, content, and more to align perfectly with the unique preferences and behaviors of each individual in your audience. This level of personalization ensures that your message resonates on a deeper level, increasing the likelihood of engagement and response. Our approach moves beyond broad targeting, focusing on the nuances that make each person unique. It’s about delivering the right message, to the right person, at the right time, maximizing the impact and effectiveness of your communication efforts.
Featured Insight
