message delivery
Reach anyone, everywhere, with precision.
Our capabilities
In today’s media landscape, distribution is everything. The best message in the world means nothing if it doesn’t reach its audience—clearly, quickly, and persuasively. At Firnal, we offer in-house, full-spectrum message delivery capabilities that blend creativity with cutting-edge infrastructure. From hyper-targeted OTT ads and SMS campaigns to multilingual direct mail and dynamic email flows, we don’t just send messages—we engineer impact.
Whether you're a business launching a product, a government engaging citizens, or a campaign shifting public opinion, we help you deliver precisely, persuasively, and powerfully across every relevant channel—digital and physical.
In-house OTT & CTV ad delivery
Firnal brings the power of television into the digital age with our fully in-house OTT (Over-The-Top) and Connected TV ad delivery platform. We produce and distribute cinematic-quality video content that reaches target audiences via streaming services like Hulu, Pluto, Tubi, Roku, and YouTube TV. What sets us apart is our ability to target viewers based on geography, demographics, interests, voter registration status, household income, or even recent purchasing behavior. Whether you're a government agency educating the public, a candidate trying to shift sentiment, or a brand launching a product, we help you reach households in premium, clutter-free environments with performance you can measure in real time.
SMS & MMS campaign execution
Text messaging remains one of the most underutilized—but highest-performing—channels in the communications toolkit. Firnal’s in-house SMS/MMS engine allows us to design, deploy, and optimize high-volume, high-precision mobile campaigns with personalized content, two-way engagement flows, and compliance built in. We layer in logic trees, language segmentation, and geo-triggering to ensure recipients receive messages that feel timely, relevant, and actionable. From last-minute voter turnout pushes to public service alerts to e-commerce flash sales, our SMS campaigns deliver open rates above 90% and click-through rates that outperform email by 4–6x.
High-performance email marketing
Firnal designs and manages intelligent, beautifully branded email campaigns that are tailored for performance—not just delivery. From welcome sequences and loyalty programs to mobilization drives and policy updates, we build automated workflows that respond to user behavior and lifecycle status. Our team manages everything from copywriting and A/B testing to list segmentation and deliverability optimization. We can personalize emails down to the ZIP code, language, or previous interaction—resulting in higher open rates, stronger click-throughs, and more consistent conversions.
Digital display & retargeting infrastructure
Firnal’s display ad system isn’t just a media buy—it’s a real-time persuasion engine. We design static, animated, and dynamic creative assets and serve them through high-visibility placements across Google Display Network, Meta, programmatic DSPs, and premium publisher sites. But more importantly, we retarget audiences based on behavior across devices, ensuring that once a user engages with your message, they’re brought deeper into the funnel with increasingly tailored content. For political and public clients, we use voter file matchbacks to precisely serve ads to persuadable audiences. For commercial clients, we use pixel-based retargeting and AI-powered segmentation to drive conversion with fewer wasted impressions.
Multilingual direct mail printing & distribution
At Firnal, we blend classic direct mail with modern targeting, personalization, and cultural fluency. Our in-house creative team designs mailers in multiple languages, tones, and formats—letters, postcards, brochures—and we manage print logistics to ensure timely, budget-friendly deployment across targeted ZIP codes. We use demographic and behavioral data to match the message to the community, often pairing mailers with digital outreach in the same region to reinforce the message across mediums. Whether you're educating voters, launching a public safety campaign, or activating customers near a new store location, we make print personal again—and integrated with your full campaign ecosystem.
Omni-channel message coordination & analytics
Most agencies treat messaging as a series of independent channels. Firnal treats it as a strategic ecosystem. We coordinate your SMS, email, OTT, display, and mail delivery into a seamless timeline that reinforces your messaging cadence and moves audiences intentionally from awareness to conversion. Our custom analytics dashboards track campaign performance across every channel, including delivery rates, open rates, watch time, conversions, and even attribution lift by region or demographic. This unified view of campaign impact helps clients make smarter decisions faster, improve ROI, and reduce redundant spend.
Client success stories
Driving record voter turnout in a swing county using OTT + direct mail
For a high-stakes local election, Firnal built a dual-channel campaign that combined emotional OTT storytelling with bilingual, culturally attuned direct mail pieces. We delivered over 220,000 video impressions and 87,000 targeted mailers in less than three weeks. The result? A 15.2% turnout increase among low-propensity voters and a 3-point advantage swing for the candidate—surpassing all polling expectations.
Public health campaign reaches 1.4M+ residents with a multilingual strategy
A state public health department needed to increase vaccine adoption across diverse communities. Firnal deployed OTT ads, SMS nudges, and mailers in six languages, timed with mobile pop-up clinics. Engagement data allowed us to retarget specific zip codes that showed lower response. Within two months, the state saw a 9.6% increase in vaccination rates in targeted regions and significantly higher turnout at neighborhood clinics.
Retail brand reclaims cart abandoners with cross-channel retargeting
A DTC home goods brand was struggling to convert mid-funnel traffic. Firnal implemented a multi-touch retargeting campaign that combined SMS discounts, cart reminder emails, and personalized display ads across Facebook and Google Display Network. Cart conversion rate increased by 39%, and email open rates doubled compared to the previous system—all within 30 days.
By the numbers.
95.1%
deliverability rate across all Firnal-managed SMS and email campaigns
27.2%
average lift in engagement for omni-channel campaigns compared to single-channel execution
$10M+
in client revenue influenced by Firnal-run message delivery campaigns
13
languages supported in cross-channel campaigns, from email to OTT to direct mail
Featured implementations
Crisis-to-confidence public assurance campaign
When public trust is fragile—due to health emergencies, leadership changes, or regulatory news—Firnal builds unified assurance campaigns across SMS, OTT, email, and direct mail. We craft empathetic messaging, deliver it through culturally specific formats, and track real-time public sentiment shifts. These campaigns help clients restore clarity, reinforce trust, and reduce misinformation at scale.
Voter mobilization using behavioral trigger targeting
Firnal designs data-driven voter engagement systems that trigger messages based on behavior—like early vote check-ins, absentee request lags, or engagement with election info. A voter who clicks a registration link may receive a follow-up text and a localized mailer within 48 hours. This approach increases turnout, efficiency, and message recall, all while lowering cost per voter touch.
Consumer lifecycle engagement for subscription-based businesses
Firnal implements lifecycle communication flows—onboarding sequences, upsell nudges, loyalty emails, and reactivation texts—coordinated across multiple platforms. Combined with OTT and display retargeting, these flows turn one-time buyers into long-term customers. Clients using this model have seen up to 3x increases in LTV and reduced churn across cohorts.
