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Organic Advocacy
Marketing & messaging that actually works.
Our capabilities
We give your brand or campaign the ability to speak to millions of people through a voice they know and trust, and a voice that shares their values, culture, political/personal beliefs, hobbies, and more.
Hyper-Localized Influence
Our organic advocacy shines in its ability to harness hyper-localized influence. With a network extending beyond 250,000 social media accounts, we have the capability to match brand ambassadors to the specific demographics, interests, and beliefs of any locality. These ambassadors are not just spreading a message; they are embedding your brand into the fabric of local communities. They speak the language of the people, understand their culture, and share messaging that resonates deeply within their close circles. This grassroots approach is invaluable in an era where consumers crave authenticity and connection with their brands.
Diverse & Representative
Diversity and inclusivity are at the heart of our organic advocacy. Our vast network of brand ambassadors encompasses a wide array of backgrounds, ensuring that your brand's message is not only far-reaching but also resonates with diverse audience segments. This variety guarantees that we can align ambassadors with your brand's values and target audience, creating a mosaic of voices that authentically represent and advocate for your brand. This diversity is a powerful tool in breaking through the clutter of the saturated marketing landscape. We leverage this diversity in our marketing efforts as we identify, develop, and utilize social media profiles that match the demographics of localities across the world. We give your brand or campaign the ability to speak to millions of people through a voice they know, trust, and feel connected to.
Trust through Established Relationships
In today’s environment where oversaturation and skepticism towards traditional marketing is high, the authenticity of a message is paramount. Our organic advocacy goes beyond leveraging trust – it taps into the genuine, existing networks of friends, families, and coworkers. When our brand ambassadors share your message, it's received not as a corporate promotion, but as a recommendation from someone within their own trusted circle. This intimate approach guarantees that the message resonates on a more personal and influential level, encouraging engagement and inspiring action in a way that conventional advertising simply can’t match. Moreover, our advanced analytics tools play a crucial role in this process. They enable us to identify specific social networks that align perfectly with your desired demographics, customer profiles, or key audiences. This precision targeting ensures that your message or promotion is delivered directly to the groups most likely to respond positively, enhancing the effectiveness and efficiency of your marketing efforts. Through this combination of personal advocacy and sophisticated data analysis, we create a powerful conduit for your message, rooted in the trust and familiarity of personal connections.
Scalable & Adaptable
The beauty of our organic advocacy lies in its scalability and adaptability. Regardless of the size or scope of your campaign, our network has the capacity to expand and adapt to meet your needs. Whether you’re targeting a niche market or aiming for a broad, national campaign, our network can accommodate with the same level of effectiveness and personalization. This flexibility allows for tailored campaigns that can grow and evolve alongside your brand.
Cutting Edge Analytics
Our approach is backed by cutting-edge analytics, ensuring that every aspect of our organic advocacy is data-driven and strategically sound. We continuously analyze the performance of our brand ambassadors, gauging reach, engagement, and conversion metrics. This data not only measures the impact of current campaigns but also informs future strategies, ensuring that our organic advocacy remains at the forefront of marketing innovation. With these insights, we refine our approach to keep your brand ahead in the fast-paced world of digital marketing.
Brand Building & Narrative Driving
Our organic advocacy allows for us to drive narratives and develop personal brands through the voices of thousands of diverse and ranging voices. We drive narratives targeted to specific communities, build recognition amongst certain interest groups, and change sentiment among the opposition.
Client success stories
Local organization reverses negative perception on key issue
A local organization grappling with negative public perception on a key environmental issue turned to our organic advocacy services for a solution. Leveraging our network of millions of diverse voices, we orchestrated a grassroots campaign that harnessed the power of individual advocacy. Brand ambassadors from a wide range of backgrounds and beliefs began sharing personal stories, facts, and positive perspectives on the issue through their social networks. This approach transformed the narrative: what was once a topic met with skepticism and opposition gradually became a cause that local communities understood and supported. The shift was remarkable – a significant portion of the previously disengaged or opposed population began to view the issue in a new, positive light, leading to increased community support and action.
National brand sparks product wave
A national brand launched a new product but needed a breakthrough in a saturated market. Employing our organic advocacy services, they initiated a campaign that leveraged the authenticity of personal recommendations. Millions of brand ambassadors, reflecting a mosaic of the national demographic, began sharing their genuine experiences with the product. This widespread, authentic endorsement created a buzz that no traditional advertising campaign could match. As these personal, relatable stories flooded social media and personal networks, a national wave of interest and excitement for the product ensued. Sales soared as consumers, influenced by the recommendations of people they trusted, flocked to try the product themselves, solidifying the brand's position in the market and demonstrating the unparalleled power of organic advocacy.
Political Action Committee Shifts public opinion by 30 points before an election
Facing a challenging political climate on a contentious issue, a Political Action Committee (PAC) sought to sway public opinion. Through our organic advocacy services, they mobilized a campaign that harnessed the diverse voices of millions across the country. This army of advocates, encompassing a wide array of backgrounds and beliefs, began sharing messages that resonated with their personal networks. The campaign was rooted in authenticity, with each ambassador sharing their unique perspective on the issue. This strategy had a profound impact – it shifted the public perception by an astounding 30 points. The campaign's success underscored the effectiveness of utilizing a multitude of individual, authentic voices in altering the public narrative, proving to be a decisive factor in the PAC's political strategy.
Relevant industries
Political Advocacy & NGOs
Political advocacy groups and NGOs stand to benefit immensely from our organic advocacy services. In the realm of political and social causes, authenticity and grassroots support are paramount. By leveraging our vast network of diverse voices, these organizations can amplify their message in a way that resonates deeply with the public. Our brand ambassadors, sharing the same values and concerns as the target audience, can advocate for causes in a manner that is both genuine and influential. This approach can significantly bolster awareness, support, and action for various campaigns and initiatives. It bridges the gap between organizations and the public, fostering a sense of community and shared purpose. Especially in the context of advocacy and social causes, where trust and credibility are key, organic advocacy provides a powerful tool to mobilize support and drive impactful change.
Private Sector
For corporations, organic advocacy offers a unique opportunity to enhance brand loyalty and customer engagement. In an era where consumers are bombarded with advertisements, a recommendation from a trusted source stands out. By using our network of brand ambassadors who mirror their customer base, corporations can communicate their message in a way that is perceived as authentic and trustworthy. This method is particularly effective in building brand reputation and customer loyalty, as it relies on personal endorsements rather than traditional advertising. Furthermore, it allows corporations to tap into new market segments through the personal networks of these ambassadors, expanding their reach organically. The authenticity and personal touch of organic advocacy can help corporations differentiate themselves in a crowded market, building a strong and loyal customer base.
Political & Message Campaigns
Campaigns, particularly those focusing on building name recognition and forming coalitions, can find great value in our organic advocacy approach. In the competitive landscape of political and advocacy campaigns, it's crucial to establish a strong, recognizable brand and a broad coalition of support. Our organic advocacy services enable campaigns to reach potential supporters through trusted and familiar voices within their own communities. This strategy helps in not only increasing name recognition rapidly but also in building a diverse coalition of supporters. As these messages come from a wide range of backgrounds and beliefs, they can appeal to a broader audience, fostering a sense of inclusivity and widespread support. In the fast-paced world of campaigns, where every interaction counts, organic advocacy serves as a key strategy in building momentum and establishing a strong, recognizable presence.
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