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News, Resources & Insights


The New Gold Standard: Why Attention is Today’s Most Valuable—and Elusive—Currency
This article explores how attention has become the most valuable—and scarce—currency in today’s digital-first society.


An Investment into the Future: Preparing Nations for a World with Artificial Intelligence
Investing in AI-driven, personalized education helps developing economies create skilled workforces, attract business, and drive growth.


Navigating the Changing Energy Landscape: The Middle East’s Path to AI and Data-Driven Leadership
Middle Eastern nations must invest in AI and data to transition from oil reliance to global leadership in innovation and economic resilience

The Death of Cable: The Case for OTT Advertising
Explore the rise of OTT advertising in the streaming era, its advantages over cable TV, and its impact on modern marketing strategies.


Winning the Information War
Uncover the dynamics of 'Winning the Information War' in our insightful opinion piece written by Firnal's Research Team.
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