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SMBs

Big results for growing businesses.

Our capabilities

You know your business better than anyone—we help you scale it smarter. Firnal empowers SMBs with enterprise-grade tools made accessible, actionable, and cost-effective. Whether you're trying to grow your customer base, improve your operations, or make smarter decisions faster, we bring the data, technology, and strategy you need to compete with confidence.

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Hyperlocal & hyper-personalized marketing & targeting

We help SMBs get in front of the right people—right when they’re ready to buy. Using intent signals, live location targeting, and demographic overlays, we build affordable digital campaigns that convert at the neighborhood level. Whether you're a bakery, fitness studio, or online retailer, we make every marketing dollar count.

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Customer data & loyalty insights

Understand your customers beyond just names and emails. Firnal provides behavioral, psychographic, and purchasing pattern insights that help you build loyalty programs, tailor offers, and increase repeat sales. We help SMBs turn first-time buyers into long-term regulars.

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Affordable growth strategy & consulting

You don’t need a big budget to think big. Our team works directly with business owners to set clear growth goals, design simple marketing funnels, and identify high-ROI moves that can be executed quickly. We meet you where you are—and help get you where you’re going, fast.

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Optimized operations & scheduling

From appointment-based businesses to retail inventory flows, we streamline your backend. Firnal builds automated systems to improve order management, cut down on missed appointments, and keep your team focused on what matters most: delivering value to your customers.

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E-Commerce enablement & digital presence

We help brick-and-mortar businesses go online, and online-first businesses level up. From building out Shopify storefronts to managing product listings and ad pixels, Firnal ensures your digital shop is as powerful as your physical one—if not more.

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Reputation & review management

One bad review can cost a lot. We help SMBs actively manage public perception by monitoring review platforms, responding to customer feedback, and prompting your best customers to leave positive ratings. We make sure your digital reputation reflects the quality of your work.

Client success stories

Boosting foot traffic for a family-owned retailer

A local outdoor gear store needed more customers through the door—without the budget for national ad spend. Firnal launched a geofenced mobile ad campaign targeting hikers, runners, and campers within a 10-mile radius. In-store traffic rose by 38% within the first 6 weeks, and the store saw a 26% increase in sales of high-margin gear bundles.

Doubling retention for a service-based SMB

A small chain of nail salons was losing repeat customers and couldn’t pinpoint why. Firnal implemented a lightweight loyalty system, layered customer behavior analysis, and automated follow-up messaging. In 3 months, customer return rates jumped from 41% to 74%, with clients booking more services per visit and leaving more 5-star reviews.

Helping an e-commerce brand scale without burning out

An e-commerce seller making handmade home goods hit a growth ceiling due to shipping delays and fulfillment bottlenecks. Firnal audited their process, integrated affordable logistics software, and built automated alerts for inventory and order tracking. As a result, delivery delays dropped 61%, and the owner finally got her weekends back.

Data for your business.

From truly unique live intent data, to a world-renown consumer graph, Moonbrush is a class of its own as your data partner.

Moonbrush Fisherman
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Moonbrush by Firnal
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By the numbers.

87%

of SMB clients report increased revenue within 90 days of working with Firnal

31%

average reduction in operational inefficiencies after implementing FirnalFlow™ automations

4.2x

increase in repeat customer rate for businesses using our loyalty and retention strategies

92%

client retention rate across SMB service packages over the past 12 months

Featured tools & capabilities

Firnal brings powerful tools to SMBs—without the enterprise price tag. These systems are plug-and-play, scalable, and designed to help small businesses run smoother and grow faster.

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FirnalFlow™ smart automations

From appointment reminders to abandoned cart recovery, FirnalFlow™ automates time-consuming business tasks so owners can focus on growth. Easy to set up, built for flexibility, and proven to drive revenue with less stress.
Market Analysis

LocalLift™ marketing engine

LocalLift™ targets the right people within a few miles of your storefront or delivery zone. Using live search trends, mobile location data, and local social engagement, it helps SMBs dominate their neighborhoods and drive real foot traffic.
Reputation Management Firnal

RepuGuard™ review monitoring & response

RepuGuard™ tracks all your reviews in one place, auto-prompts happy customers to post ratings, and flags issues before they become crises. It's your digital reputation manager—on autopilot.

Key partners

Stella Hilburn

Stella Hilburn

Experienced marketer with expertise in brand design, language, and impactful & cost effective messaging

Jessica King

Jessica King

Innovative leader supporting SMBs in organizational, management, and implementation of innovative tools

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info@firnal.com

1412 Broadway

New York, NY 10018

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