OUR CAPABILITIES
RELATED INSIGHTS
Jul 3 2025
Segment-first campaigns: The anatomy of personalization
Jul 3 2025
Breaking the message barrier, humanized AI content at scale
Jul 3 2025
A new vision for public infrastructure in West Africa
CASE STUDIES & CLIENT SUCCESS STORIES
Diaspora engagement for national influence
For the Government of Pakistan, we designed and ran a diaspora engagement campaign across North America and Europe, reconnecting second-generation communities with national narratives and rebuilding alignment through cultural, political, and economic touchpoints.
Manufacturing integration through U.S.–Vietnam partnership
In response to tariff-driven reshoring, we connected U.S. companies with trusted Vietnamese partners via DVR, enabling diversified production, logistics management, and contract protection—all streamlined through our Concept Connect tool.
Moonbrush in U.S. campaign personalization
For a competitive congressional campaign, we deployed Moonbrush’s audience segmentation and AI-generated content pipeline to generate dynamic ads, emails, and SMS content, yielding a measurable increase in engagement and turnout across multiple cohorts.
Asset recovery for West African client
Working with a sovereign government, we recovered significant financial assets misappropriated by former leadership through a process of financial forensics, legal coordination, and multilateral negotiation, ultimately strengthening the state’s fiscal position and credibility.
UNMATCHED CAPABILITIES. UNLIMITED POSSIBILITIES.
From geopolitical strategy to data intelligence, Firnal’s capabilities are built for complexity, grounded in integrity, and engineered for advantage.
We craft, test, and scale emotionally resonant messaging and strategic campaigns for public and private sector clients using deep audience insight and behavioral data.
Our end-to-end growth solutions combine creative agility, rapid experimentation, and cross-channel performance management to drive results for commercial and political clients alike.
We develop sovereign-aligned digital systems, including AI models, data capabilities, and digital registries, designed for national resilience and transformation in the Global South.
Through Hikmah, we deploy world-class edtech and future-ready pedagogy to accelerate human capital development at scale, including for state, private, and international systems.
We help clients navigate policymaking, shape public narratives, and strengthen strategic relationships across the U.S., MENA, West Africa, and Asia through high-level engagement and insight.
We design and deploy AI and ML solutions, from foundational model tuning to systems integration, that deliver transformative outcomes in both public and private environments.
We develop, launch, and maintain tailored software tools for governments and enterprises, solving operational bottlenecks and enabling digital transformation across key verticals.
We help foreign governments locate, negotiate, and recover misappropriated funds and state-owned assets through multilateral partnerships and legal-financial precision.
FEATURED INSIGHTS & RESEARCH
Reimagining influence with generative tools, personalization, and sentiment modeling.
AI for advocacy, unlocking new tactics for political and commercial actors
This research outlines how generative AI and micro-targeted content pipelines are enabling new forms of digital persuasion and brand relevance across verticals.
The convergence of narrative, data, and identity in campaign strategy
How advanced targeting and message design are reshaping modern elections.
This insight explores the fusion of psychographic data, cultural semiotics, and campaign analytics in reshaping voter engagement across key districts in the U.S.
Education technology as a catalyst for AI-era competitiveness
Preparing national education systems for the knowledge economy.
Drawing on lessons from Dubai and Singapore, we analyze how countries can deploy pedagogically sound and AI-integrated edtech to close the future-readiness gap.
Beyond infrastructure: Building sovereign digital power in the Global South
Why digital sovereignty starts with data stewardship, not just hardware.
An in-depth look at how emerging economies are leapfrogging legacy systems by developing AI-native tools and frameworks aligned to national strategic goals.