Global Reach. Local Expertise.
POLITICAL CAMPAIGNS
At Firnal, we don’t just run campaigns. We design victories. Our team blends deep messaging expertise with modern behavioral analytics, building end-to-end campaign systems that move persuasion into performance, at the precinct, national, and diaspora levels.
31
U.S. states where Firnal-supported campaigns have won federal, state, or municipal races.
96%+
Win rate in campaigns directed by Firnal's data, messaging, and intelligence infrastructure
3.7x
Average increase in persuasion lift when deploying personalized message clusters vs. traditional targeting.
170M+
Voter profiles analyzed across our firm’s work to date, with real-time behavioral and sentiment signals.
OUR OFFERINGS
We build campaign engines that move fast, speak clearly, and win votes.
Narrative development grounded in voter psychology and memory
The message that wins is the one that feels like memory
We uncover the deep story and narrative structures voters already believe, then build the campaign that lets them remember it was always yours. Through layered narrative strategy, cultural fluency, and precise emotional targeting, we move hearts before we move numbers.
Micro-targeted message design and delivery at scale
Every voter deserves a message made for them.
Our in-house segmentation and content engine produces thousands of message variants tailored not only to demographic and behavioral profiles, but to emotional receptiveness and issue prioritization, unlocking unprecedented persuasion power.
Real-time data intelligence for adaptive campaign execution
No more flying blind.
Our analytics platform delivers real-time sentiment signals, ad performance feedback, and mobilization diagnostics, allowing campaigns to adjust course, adapt outreach, and cater messaging as events happen, not after it.
Multilingual, multicultural diaspora and immigrant voter strategy
Language isn’t the only barrier, story is.
We design culturally fluent voter outreach for diaspora and immigrant communities, helping campaigns tap into transnational narratives, familial memory, and linguistic nuance with deep authenticity and measurable returns.
Campaign operations, logistics, and talent pipeline development
Winning takes more than ideas, it takes systems.
We build the operational muscle behind the message, from hiring field talent to mapping logistics for ground campaigns. Whether scaling operations in a swing county or diaspora hubs, we ensure every piece moves with precision.
Digital-first mobilization infrastructure with offline follow-through
Clicks only count when they lead to doors.
From ad funnel architecture to GOTV canvas routing, we design digital infrastructures that convert attention into turnout. Our platforms bridge online action with offline organizing to build turnout ecosystems, not just marketing plans.
HOW WE HELP OUR CLIENTS
From polling to persuasion: building the voter’s story arc
Transforming raw data into narrative pathways that shape public belief.
We don't just run surveys. We decode narratives. Our clients gain access to message frameworks built from emotional and psychological insight, not just crosstabs. We take early polling data and turn it into a story voters recognize as their own, laying the foundation for lasting connection and turnout.
Crisis messaging that inoculates and redefines the battlefield
Control the narrative, don’t just respond to it.
In the current volatile and unpredictable political environment, narratives shift fast. We give our clients a playbook not just for response, but for reframing. Whether navigating disinformation, reputational attacks, or shifting issue salience, Firnal helps campaigns turn crisis into contrast and confusion into clarity.
End-to-end campaign infrastructure for new and emerging candidates
Full-stack campaign execution designed to make the underdog the front-runner.
We’ve helped first-time candidates across the nation win races against established machines. From message workshops and digital set-up to staff training and compliance automation, our full-stack campaign design helps new voices rise without getting drowned out.
FEATURED INSIGHTS & RESEARCH
Why the right hundred people can change the outcome for millions.
Micro-audiences, macro-outcomes: inside precision persuasion campaigns
Dive into our hyper-segmentation methods and media targeting strategies that allow candidates to build unexpected coalition pathways through precision influence.
Turnout architecture: the science of engineered civic momentum
Beyond field ops, how we use data to manufacture energy.
From predictive turnout models to emotional mobilization signals, we walk through the data science behind turnout and the mechanics we use to shift voter intent into voter behavior.
Rebuilding voter trust in an age of institutional doubt
Strategies for earning credibility in a post-truth electoral climate.
We break down our framework for restoring voter confidence through moral legitimacy, relational targeting, and message sequencing that builds reputational equity.
The message that feels like memory always wins
How emotionally resonant messaging rewires perception and drives belief.
We explore why campaigns that prioritize emotional familiarity over novelty consistently outperform in persuasion and recall, and how we help clients shape those narratives from the ground up.
RELATED INSIGHTS
Jul 3 2025
What makes a voter move: decoding the undecided in 2024
Jul 3 2025
The architecture of narrative-based targeting
Jul 3 2025
Personalization at scale: how we built 38,000 variants for a single state
OUR PEOPLE, PARTNERS & ADVISORS
Moises "Moe" Vela
Advisor - Washington D.C.
Moe Vela is a former senior advisor to Vice Presidents Joe Biden and Al Gore, and a longtime consultant in federal government affairs, economic inclusion, and coalition engagement. He advises private sector and nonprofit clients on how to navigate federal agencies, build durable advocacy coalitions, and communicate across political and cultural lines. Moe supports Firnal’s federal strategy and public-private partnership development.
Dr. Kathleen Hall Jamieson
Advisor - Philadelphia, PA
Dr. Kathleen Hall Jamieson is a professor at the University of Pennsylvania and Director of the Annenberg Public Policy Center. A globally recognized authority in political communication, media effects, and misinformation, she has authored over a dozen books including Packaging the Presidency and Cyberwar. Her research has shaped how institutions understand persuasion, framing, and narrative impact in both democratic and autocratic contexts. At Firnal, Dr. Jamieson provides expert insight into message design, political cognition, and the ethics of persuasive communication.
Sam Malone
Advisor - Houston, TX
Sam Malone is a veteran media executive, political commentator, and Republican strategist with over three decades of experience in radio, public affairs, and campaign communications. Best known as the longtime host of The Sam Malone Show in Houston, he has shaped conservative messaging at the local, state, and national levels, advising candidates, PACs, and advocacy groups on narrative architecture, media engagement, and targeted persuasion. At Firnal, Sam contributes deep insight into Republican voter behavior, media dynamics, and message alignment in contested and high-impact regions.
FEATURED CAPABILITIES
CASE STUDIES & CLIENT SUCCESS STORIES
Building a new southern coalition in the 2022 midterms
In a key battleground state, Firnal partnered with a congressional campaign to identify and activate persuadable voters of color through custom-built diaspora messaging tools and rapid-response polling. The result: a six-point overperformance compared to party-line races in neighboring districts.
Persuasion in the suburbs: retaking the middle ground
In the Great Lakes region, a moderate Democrat faced declining engagement among swing suburban voters. Firnal built a behavioral segmentation and message-testing system that allowed for dynamically shifting persuasion tracks, delivering a turnaround in polling and a narrow but decisive win.
National diaspora engagement for a Pakistani political party
Firnal designed and launched a multilingual, narrative-driven campaign aimed at activating the Pakistani diaspora across the U.S., Gulf, and U.K., incorporating cultural motifs, family memory, and trust-based community networks. The campaign achieved unprecedented digital reach and drove high diaspora turnout.
Digital insurgency: winning as a first-time candidate
A progressive challenger in a deep blue district needed to beat a well-funded incumbent. Firnal helped the campaign create a compelling insurgent message, optimize digital ad spend through our proprietary testing tools, and build a full digital infrastructure in under 8 weeks. The result: a primary upset win by 12 points.
FEATURED TOOL
Designed to go viral without looking like it tried.
echochain
EchoChain is Firnal's proprietary tool for engineered narrative diffusion. It maps American cultural clusters, identifies high-influence nodes, and helps design messages built for remix, reaction, and re-share. EchoChain supports everything from campaign seeding to activation playbooks, whether for student groups, fandom communities, or social organizers.
