Unmatched Capabilities. Unlimited Possibilities.
PUBLIC AFFAIRS & GOVERNMENT RELATIONS
Firnal advises clients at the intersection of public narrative and institutional power. Whether navigating Capitol Hill, a Gulf ministry, or a presidential palace in West Africa, our work fuses influence strategy, policy design, cultural fluency, and execution. From multilateral diplomacy to grassroots persuasion, we design campaigns that move decision-makers and public opinion alike.
OUR CAPABILITIES
Shaping agendas. Navigating power. Delivering influence.
Public affairs campaigns that change minds and policy
Turning public will into political momentum
We craft campaigns that translate issues into action. Using advanced audience targeting, message testing, and sentiment monitoring, we help clients shape the conversation, and the outcomes, across political, media, and public spheres.
Government relations and sovereign engagement strategy
Access is not strategy, alignment is
Firnal builds engagement strategies rooted in national priorities and institutional culture. We work with clients to develop sovereign narratives, secure policy alignment, and engage decision-makers with clarity, legitimacy, and respect.
Multilateral, regional, and bilateral policy advisory
Policy is global, and personal
We support clients across complex diplomatic arenas, helping them navigate competing agendas, emerging norms, and evolving partnerships. Our team builds strategies for summits, negotiations, working groups, and intergovernmental programs.
Regulatory and legislative influence architecture
Shaping the rules that shape markets
Firnal advises on issue mapping, legislative engagement, coalition design, and long-term regulatory strategy. We support clients in securing advantageous frameworks without triggering reputational risk or backlash.
Political risk monitoring and stakeholder intelligence
Know who matters, and what they’re thinking
We track institutional movements, behind-the-scenes influence shifts, and emergent coalitions across the U.S., West Africa, the Gulf, and Asia, giving our clients clarity, warning, and leverage in real time.
Cultural intelligence and narrative localization
Not all persuasion translates
We combine sociolinguistic insight, community networks, and local advisory to ensure campaigns resonate authentically from rural West Africa to D.C. policy circles to Southeast Asian business forums.
HOW WE HELP OUR CLIENTS
Advancing strategic agendas without triggering backlash
Influence should feel native, not imported
Firnal crafts campaigns and policy engagements that align with institutional values and local political rhythms. We shape narratives that mobilize stakeholders, institutions, and citizens, not alienate them.
Building regional leverage with global coordination
Think regionally. Act globally.
We connect our clients’ priorities across borders—coordinating Gulf engagements with U.S. diplomacy, aligning West African initiatives with Asian financing, and managing optics across time zones and constituencies.
Delivering messaging, insight, and lobbying under one roof
No handoffs, no silos
Unlike traditional firms that separate creative, lobbying, and strategy, Firnal fuses them. Our campaigns integrate data, storytelling, influence mapping, and policymaker engagement from day one.
FEATURED INSIGHTS & RESEARCH
Soft power is no longer the domain of states alone
The future of soft power is digital, distributive, and adaptive
We unpack how platforms, diaspora networks, and cultural micro-signals are reshaping the contours of diplomatic influence and narrative control.
Power mapping in multipolar systems: a new framework for influence
We propose a new model for navigating power in a world where influence is regionalized, fragmented, and increasingly non-state.
How to localize public affairs in low-trust environments
This piece explores the mechanics of building trust, salience, and relevance for influence campaigns in politically sensitive or skeptical societies.
Campaigns that persuade presidents and street vendors alike
Drawing from Firnal casework across MENA, West Africa, and the Hill, we explore what unites persuasive strategy across vastly different political terrains.
RELATED INSIGHTS
Jul 3 2025
Diaspora influence as geopolitical leverage
Jul 3 2025
Sentiment data as a policy advisory tool
Jul 3 2025
The architecture of modern lobbying in non-Western governments
OUR PEOPLE, PARTNERS & ADVISORS
Angela Rye
Advisor, Policy Messaging & Political Strategy
Angela Rye is a political consultant, lawyer, and former Executive Director of the Congressional Black Caucus. Known for her work in advocacy communications and racial equity policy, she advises organizations on how to engage public stakeholders and policymakers authentically and effectively. Angela brings insight into values-based public affairs strategy, particularly in urban, youth, and equity-driven contexts.
Moises "Moe" Vela
Advisor, Public Engagement & Federal Strategy
Moe Vela is a former senior advisor to Vice Presidents Joe Biden and Al Gore, and a longtime consultant in federal government affairs, economic inclusion, and coalition engagement. He advises private sector and nonprofit clients on how to navigate federal agencies, build durable advocacy coalitions, and communicate across political and cultural lines. Moe supports Firnal’s federal strategy and public-private partnership development.
Jason Fuller
Advisor, Government Relations & Engagement
Jason Fuller is a seasoned government relations strategist and political advisor with nearly three decades of experience across the U.S. Senate, public affairs, and stakeholder engagement. He currently serves as Managing Director of Global Development at Straife and previously held senior roles with U.S. Senators Ted Cruz and Kay Bailey Hutchison, leading regional and federal outreach efforts across Texas. Jason has advised Fortune 500 companies, transit agencies, law firms, and institutional stakeholders on public policy, economic development, and coalition-building. At Firnal, he supports U.S. public affairs strategy, legislative engagement, and cross-sector coordination with a deep understanding of regional dynamics, federal advocacy, and stakeholder diplomacy.
FEATURED INDUSTRIES
CASE STUDIES & CLIENT SUCCESS STORIES
Securing public consensus on a Gulf state’s economic reform package
Firnal led public narrative design, influencer engagement, and strategic polling for a landmark economic diversification initiative. Public approval rose from 42% to 68% within 12 weeks, helping pave the way for parliamentary passage and multilateral support.
Diaspora activation strategy for West African constitutional reform
A regional presidency engaged Firnal to design a digital diaspora engagement campaign to support constitutional modernization. Over 1.2 million diaspora citizens engaged with the platform, resulting in coordinated policy alignment across three continents.
Legislative win for an Asian climate initiative in the U.S. Congress
Firnal supported a climate finance coalition to build bipartisan support for a U.S.-Asia partnership bill. We provided sentiment modeling, district-level targeting, and a policy comms architecture that helped move four key votes and unlocked $540M in authorizations.
Narrative and outreach strategy for U.S. firm entering Gulf infrastructure market
A major infrastructure company entering the Gulf partnered with Firnal to design its sovereign engagement roadmap. Our team crafted messaging aligned to national vision documents, developed decision-maker briefs, and structured outreach to six ministries—resulting in preferred vendor designation.
FEATURED TOOL
Understand the power behind the podium.
influence graph
Influence Graph is Firnal’s dynamic stakeholder and sentiment mapping engine. It visualizes connections between political actors, policy nodes, donor networks, and media ecosystems, backed by real-time data. Clients use it to model decision-making chains, simulate narrative interventions, and engage with precision across jurisdictions.
OUR SUCCESS IN NUMBERS
4
Continents where Firnal maintains real-time political risk and influence mapping systems.
68%
Public support rate achieved on a Gulf economic reform narrative campaign.
180k
Diaspora citizens mobilized in a single South American election engagement.
2
Legislative votes moved through Firnal-led messaging and lobbying for a U.S.–Asia policy bill.