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INDUSTRIES WE SERVE

CASE STUDIES & CLIENT SUCCESS STORIES

Government service reform with a sovereign digital stack

In partnership with an East African government, we built an integrated digital infrastructure encompassing identity management, data registries, and service portals, radically improving speed, transparency, and accountability in citizen services.

Digital advocacy for a multinational human rights NGO

Firnal developed a multi-channel advocacy campaign targeting policymakers and public audiences across four continents, using sentiment data and generative content to tailor outputs by region, language, and context.

Personalized advertising for a mid-market e-commerce platform

We implemented behavioral segmentation and dynamic ad generation for a U.S. consumer brand, resulting in a 48% improvement in ROAS and a scalable system for micro-campaigns across their catalog.

International market entry for a Vietnamese manufacturer

Partnering with DVR International, we enabled a Vietnamese producer of furniture and textiles to secure contracts with major U.S. retailers by translating product data, localizing legal frameworks, and managing shipping and customs end-to-end.

UNMATCHED CAPABILITIES. UNLIMITED POSSIBILITIES. 

From geopolitical strategy to data intelligence, Firnal’s capabilities are built for complexity, grounded in integrity, and engineered for advantage.

We power modern campaigns with deep data, targeted messaging, and agile infrastructure that responds to real-time voter behavior and sentiment.

Firnal helps advocacy organizations amplify their influence, streamline operations, and run mission-aligned campaigns that reach the right audiences with clarity and precision.

We support governments at all levels in modernizing systems, improving service delivery, and aligning execution with long-term policy outcomes and national mandates.

From sovereign data systems to regional digital infrastructure, we partner with governments across Africa, the Middle East, and Asia to build the foundations of the modern state.

Firnal’s data intelligence tools, AI pipelines, and automation strategies help large-scale companies compete in volatile markets with insight, adaptability, and efficiency.

We help fast-growing companies accelerate growth, optimize operations, and compete with industry giants through custom tools, strategic insight, and high-touch support.

Firnal partners with brand, creative, and comms agencies to embed data-driven content production, sentiment modeling, and campaign automation directly into their workstreams.

FEATURED INSIGHTS & RESEARCH

Image by Vedang Tandel

What campaigns need to win in the next five years.

The new political battleground, data, trust, and personalization

A sharp analysis of how personalization, cultural fluency, and behavioral targeting are transforming electoral success from the ground up.

Image by Charles Postiaux

The emerging digital state: Lessons from Africa and Asia

National systems, sovereign infrastructure, and the tools of the next era.

Drawing from work across Africa, Asia and MENA, this insight dissects how nations are adopting vertically integrated tech stacks to power governance and autonomy.

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The middle market’s hidden AI advantage

Why smaller firms can outmaneuver incumbents with the right tools.

This piece explores how mid-sized companies are adopting AI-native operations to build faster, leaner, and smarter businesses in highly competitive sectors.

Image by Greg Bulla

Cross-border advocacy in a fractured geopolitical landscape

Winning public sentiment across language, region, and worldview.

We examine how PACs, NGOs, and multinational firms are coordinating narratives and influence strategies across divergent regulatory and cultural environments.

RELATED INSIGHTS
Image by Peter Olexa

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Trust, scale, and personalization, a new model for digital government

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Exporting ideas, how American NGOs are reshaping global civil society
Image by Codioful (Formerly Gradienta)

Jul 3 2025

Messaging that moves, inside Firnal’s campaign content lab

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