Intent data,
Moonbrush
By Firnal
Cut Through the Noise: Intent Data That Delivers Clarity, Efficiency, and Results
Marketing today is louder, more expensive, and less predictable than ever. Ad costs are rising, attribution is murky, and consumers are bombarded with messaging they barely notice. Yet most marketing teams are still targeting based on demographics, broad interest categories, or last year’s data. The result? Wasted spend. Missed timing. And audiences who just don’t care.
Moonbrush’s intent data flips that model. We don’t guess who your audience might be—we show you who’s already making decisions, right now. Our system analyzes billions of real-time signals—from search behavior and app usage to product research and emotional triggers—to identify actual purchase intent before it manifests.
When budgets are tight and every click matters, intent data is the smartest investment you can make. It replaces spray-and-pray with laser focus. It shortens conversion cycles. It drives higher ROI by aligning your messaging with real demand—not assumptions.
Key features of our intent data
Real-time behavioral monitoring
Moonbrush monitors billions of consumer behaviors across web, mobile, in-app, and even real-world environments—as they happen. This includes live search terms, social media engagements, site navigation paths, video consumption patterns, and clickstream data. The moment someone begins researching a product, comparing features, or revisiting a competitor, Firnal flags the behavior and makes it available for targeting. Unlike delayed analytics dashboards or week-old trend reports, our real-time processing allows marketers to act immediately while intent is still fresh and conversion likelihood is at its peak.
Multi-layer signal enrichment
We never rely on single data points. Moonbrush combines multiple layers of behavior—such as a search, a product click, a cart view, a store visit, and an influencer interaction—into a coherent, enriched intent profile. These profiles are constantly updated and re-evaluated by our AI to filter out noise, detect real purchase consideration, and avoid false positives. This makes our intent scores exponentially more precise than systems built on static behaviors like "visited a page once."
Emotional & motivational layering
Intent isn’t just about action—it’s about emotion. Moonbrush's proprietary natural language processing engine evaluates emotional tone and motivational context in content engagement (such as the wording in searches or article headlines), helping brands understand if a person is browsing out of urgency, anxiety, excitement, curiosity, or aspiration. That emotional signal is applied to prioritize follow-up strategy, creative tone, and urgency-based offers—so you’re not just targeting a buyer, you’re speaking to why they want to buy.
Segment & persona matching
Once enriched and scored, signals are mapped to Moonbrush's evolving consumer persona library—thousands of psychographic and behavioral archetypes we continuously refine across markets. Whether you're targeting “eco-conscious moms in transition,” “status-driven early adopters,” or “rural values-first voters,” Firnal gives you pre-built and customizable segments that combine what people do with who they are. This bridges the gap between media planning and authentic personalization.
Trendspotting & market signals
Moonbrush doesn’t just measure what’s happening—we predict what’s coming. Our models detect early patterns in product interest, topic virality, geographic surges, and cross-category shifts. For example, if searches for “pet anxiety solutions” and “vet-approved treats” are both rising in suburban markets, we flag that emerging trend and make it available before it peaks—giving brands the edge in product development, creative planning, or shelf strategy.
Lead scoring & conversion prioritization
For B2B and B2C teams alike, Moonbrush’s lead scoring tools sort audiences by likelihood to convert—based on recency, depth, and consistency of behavioral signals. This means your sales or retargeting efforts don’t waste time on cold or low-intent users. Instead, high-quality leads get nurtured with intelligent workflows, time-sensitive messaging, and resource-efficient touches. We’ve seen sales teams reduce time-to-close by over 30% just by letting Firnal prioritize the pipeline.
How it works
Signal ingestion
Moonbrush partners with a verified network of compliant data providers and platforms to continuously collect billions of intent-rich signals per week. These include search terms, content views, ad interactions, app usage, checkout abandonment events, and more. All data is anonymized and collected in accordance with global privacy laws. We ingest these signals through encrypted pipelines and tag each with metadata like time, device type, location, and source.
Behavioral sequencing
Moonbrush doesn’t just detect what someone does—it maps how behaviors unfold across time and devices. This sequencing allows us to distinguish between random activity and deliberate buyer journeys. For example, a user may research air purifiers on Monday, compare models Tuesday, and search discount codes Friday—Firnal tracks that journey and flags it as rising intent, ready for activation.
Contextual enrichment
Context is everything. Moonbrush layers behavioral signals with metadata about time of day, geography, environment (e.g., weather, device type), and recent news or events that may influence behavior. A spike in searches for “home office chairs” means something different during a work-from-home mandate than during back-to-school season. Firnal's AI reads the context and calibrates its intent predictions accordingly.
AI categorization via LLM
Every signal is sorted into Moonbrush's proprietary intent taxonomy, which spans over 24,000 categories—including product types, political issues, financial goals, lifestyle events, and even emotional states. This enables marketers to explore extremely specific audiences, such as “small business owners in growth mode,” “first-time home buyers,” or “consumers seeking high-protein snacks after 9 PM.” The precision is game-changing.
Dynamic scoring
Moonbrush assigns a real-time score to each user based on intent strength, signal type, and behavioral momentum. These scores continuously update—someone might score a 42 on Monday, but climb to a 90 by Wednesday after multiple high-value actions. This score drives programmatic bidding, retargeting frequency, CRM prioritization, and more—automating smart decisions across every touchpoint.
Privacy-first activation
Only compliant and fully consented data is made available for marketing use. Firnal enforces GDPR, CCPA, LGPD, and APPI standards by design, not afterthought. We geofence data, apply jurisdictional filters, and restrict access to audience-level insights only—ensuring brands can target effectively without compromising ethics or regulatory alignment.
Our intent data by the numbers.
10B+
real-time signals processed per day
3x
increase in cold-calling conversion & performance
4.6x
anticipated return on ad-spend vs generic marketing techniques
24k
unique topics covered, categorized and defined intent data feeds
How marketers use intent data to maximize efficiency
Reduce paid media waste
Most marketers spend thousands on ad impressions that never had a chance to convert. Moonbrush identifies users who are actively in-market—letting you suppress low-intent audiences and shift budget to high-potential targets. One retail client cut paid media costs by 43% and saw a 2.3x increase in ROAS by removing low-intent lookalikes from their ad sets.
Power dynamic creative optimization (DCO)
Using Moonbrush's real-time insights, brands can adapt ad creatives dynamically based on what the audience is thinking right now. Whether it’s switching copy from “compare plans” to “free trial ending today,” or showcasing different value props based on motivation type, Moonbrush improves CTR and conversion by aligning messages with the current mindset, not just the user persona.
Improve email engagement & timing
Moonbrush feeds real-time intent signals into email platforms to trigger timely, personalized sends. A user researching patio furniture on Monday might get a design tips email Tuesday, followed by a seasonal sale Thursday. This cadence is based on behavior—not a static drip calendar. Our clients have seen open rates increase 4x and email-driven revenue double within weeks of activating intent scoring.
Shorten B2B sales cycles
Moonbrush enables sales teams to see who’s warming up—even before a lead fills out a form. If a decision-maker at a target account is researching your solution, engaging with competitor sites, and comparing pricing pages, Firnal flags them for outreach. That insight helps SDRs personalize messaging and time follow-ups, turning cold leads into warm opportunities.
Launch products with demand certainty
Whether you’re planning a campaign or entering a new market, Moonbrush's trend detection tools give you foresight into what people are about to care about. We’ve helped clients identify rising interest in niche supplements, new tech categories, and political stances—before the mainstream caught on. This lets you design go-to-market strategies with data-backed confidence.
Retarget with relevance, not repetition
Traditional retargeting feels like digital stalking. Moonbrush helps brands make follow-ups feel contextual and timely instead. If a user abandoned a cart after reading reviews, we serve review-based follow-ups. If they bounced during checkout, we offer payment support. This precision turns retargeting into conversion—not annoyance.
Live Search Data
Imagine the power of capturing potential customers precisely when they express a need for services like yours or even when they search for your competitors. With Moonbrush's sophisticated intent and search-based capabilities, this is exactly what we offer. Our proprietary algorithm utilized billions of cookies to capture searches for your business, industry, competitors, or key-words in real-time! Within minutes, we collect and analyze this data, seamlessly matching it to contact, demographic, financial, interest data and much, much, more! This allows us to create hyper-targeted marketing strategies, delivering personalized text messages, tailored emails, and highly focused social media and digital ads directly to these potential customers. By aligning your outreach with their specific demographics, interests, and search intents, we ensure maximum relevance and engagement. This immediate, precise targeting not only enhances your brand's visibility but also significantly boosts your conversion rates, setting you apart in a competitive market and driving substantial growth.
Live Location Data
Moonbrush gives your business the ability to know exactly when a customer steps into your store and reaching out to them within minutes. With Moonbrush's groundbreaking real-time location data capabilities, this vision becomes a reality. Our technology allows you to capture precise location data as soon as a customer enters your store, enabling you to act immediately. You can upsell products, highlight special promotions, and showcase items that align with their interests and purchase history. This real-time engagement not only increases customer spend but also deepens their connection to your brand, enhancing both engagement and retention. By leveraging location-based insights, you can deliver timely and relevant communications, turning each visit into a personalized shopping experience that drives sales and builds lasting customer loyalty. With Moonbrush, you can transform foot traffic into meaningful, profitable interactions, ensuring your business stays ahead in today’s dynamic retail environment.
