Firnal Unveils Proprietary Intent Data Product to Revolutionize Precision Marketing, Sales, and Political Strategy
- Firnal Inc
- Jan 16
- 2 min read
Updated: 6 days ago
New York, NY – January 17, 2025 — Firnal is proud to announce the official launch of its proprietary Intent Data product, a dynamic intelligence engine designed to empower organizations with real-time behavioral insights that dramatically improve marketing precision, campaign performance, and strategic decision-making.
Built for a world oversaturated with noise and underpowered by insight, Firnal’s intent data offering maps live, behavioral signals from across the digital ecosystem—identifying individuals and organizations actively researching, engaging with, or signaling demand around specific topics, services, or political issues.
“Marketing and outreach are broken not because the message is wrong—but because it’s arriving at the wrong time,” said Abdullah “Adam” Syed, President of Firnal. “Our Intent Data product changes that. It tells you who’s interested, when they’re primed, and how to connect in a way that resonates—before your competitors even know there’s a window.”
Where traditional targeting relies on static demographics or outdated behavior patterns, Firnal’s system uses real-time data from digital behavior—search patterns, social engagement, content interaction, metadata context, and platform-specific signal drift. It’s not just tracking interest—it’s predicting intent and delivering it to clients as live, actionable intelligence.
Key Features of Firnal’s Intent Data Engine Include:
Real-time tracking of high-intent behavioral signals across platforms
Dynamic segmentation that evolves with digital audience movement
Enterprise-ready integrations for sales teams, CRMs, and campaign engines
Political-grade applications for issue targeting, persuasion windows, and opinion shift modeling
Full compliance with global privacy standards, including GDPR and CCPA
Early clients using Firnal’s Intent Data engine have seen a 3x increase in cold outreach conversions, significant reductions in customer acquisition costs, and smarter, faster adjustments in political message targeting and narrative strategy.
Applications Across Sectors:
For enterprises, Firnal’s intent data enables sales and marketing teams to prioritize leads based on real-time buying behavior—not outdated persona models.
For political campaigns and advocacy groups, it offers unparalleled insight into shifting voter sentiment, interest surges, and moment-specific mobilization opportunities.
For institutions and think tanks, it provides a live pulse of public attention and concern.
Firnal’s intent product is already integrated into its flagship data subsidiary, Moonbrush, and is available today for clients across sectors.
About Firnal | Firnal is a strategic intelligence and data infrastructure firm supporting public and private sector clients across political strategy, enterprise marketing, international operations, and digital systems design. Firnal builds capabilities that help institutions navigate noise, complexity, and uncertainty—with clarity and control.
To learn more about Firnal's Intent Data product or schedule a demo, contact: