marketing & sales
Full-funnel systems that drive growth.
Our capabilities
In a noisy marketplace, performance doesn’t come from guesswork—it comes from precision, personalization, and strategy built around your business model. At Firnal, we partner with clients to deliver end-to-end marketing and sales systems that blend branding, acquisition, conversion, and retention into a unified growth engine. From full-funnel campaigns to AI-enhanced sales enablement, we build experiences that don’t just attract attention—they move people to action.
Whether you're a startup breaking into the market, a national institution repositioning your value, or a global brand realigning your customer lifecycle, we design strategies that generate real growth, measurable ROI, and long-term customer loyalty.
Full-funnel growth strategy
Growth isn’t just about generating leads—it’s about engineering every step of the customer journey to build momentum, reduce friction, and maximize conversion. Firnal begins by conducting deep audience research and mapping your target personas, their needs, and where they interact with your brand. From there, we design a full-funnel strategy—from top-of-funnel content and acquisition tactics to conversion pathways, post-purchase follow-up, and retention systems. We tailor every campaign to your industry, product type, and sales cycle, ensuring a continuous, measurable path from awareness to loyalty. This approach has helped clients increase acquisition efficiency, grow retention, and raise customer LTV—all at once.
Creative brand positioning & messaging
Standing out in a saturated market requires more than a pretty logo or catchy slogan. Firnal works with clients to develop a strategic brand identity and voice that reflects their mission, resonates with their audience, and differentiates them in the market. This includes competitive landscape analysis, voice-of-customer insights, and brand narrative frameworks. Whether it’s launching a brand from scratch or repositioning an established player, we help you build a consistent messaging platform that works across sales decks, digital campaigns, web experiences, and investor communications. The result? A brand that doesn’t just look good—it converts.
Performance marketing campaigns
Firnal manages multi-platform paid media campaigns with one goal: measurable performance. We run search, display, video, and social campaigns that are deeply optimized across audience segments, funnel stages, and creative variations. But we don’t just "run ads"—we set up custom conversion tracking, ROI dashboards, and continuous A/B testing environments to refine targeting, improve CPA, and increase ROAS over time. Our media strategists, creatives, and data scientists work in lockstep to align business outcomes with every media dollar spent. This ensures that your campaigns are not just getting seen—but driving bottom-line results.
Sales enablement systems
Sales teams thrive on clarity, consistency, and tools that work with—not against—their workflow. Firnal develops fully integrated sales enablement ecosystems that connect marketing and sales data, automate repetitive tasks, and give your reps exactly what they need to close deals faster. This includes CRM optimization, custom-built sales collateral libraries, AI-driven lead scoring models, outreach templates, and battlecard development. We help align sales and marketing around the same goals, with shared dashboards and real-time reporting. With Firnal’s systems in place, teams see shorter sales cycles, higher close rates, and better attribution across the funnel.
Customer journey automation
Personalized experiences are no longer optional—they’re expected. Firnal designs and implements behavior-triggered, multi-channel communication flows that engage users in real time, based on how they interact with your brand. From onboarding sequences and loyalty journeys to subscription renewals and churn prevention, we set up custom workflows across email, SMS, and in-app messaging. Using dynamic content blocks, segment-specific messaging, and predictive engagement logic, we help businesses stay connected with their customers in ways that feel natural and relevant. This leads to higher retention, stronger engagement, and longer customer lifecycles.
Account-based & B2B growth models
For enterprise sales and complex buying environments, Firnal builds account-based marketing (ABM) strategies that zero in on high-value prospects and deliver personalized outreach at scale. We help clients identify and map target accounts, build buyer personas across decision-making units, and craft value propositions specific to each stakeholder group. We then deploy multi-channel campaigns—email, direct mail, retargeting, LinkedIn, sales cadences—designed to create momentum within the account and enable sales teams to engage warm leads with insight and context. Our ABM programs are backed by real-time dashboards that measure engagement by account and stage, ensuring total visibility into pipeline health and momentum.
Client success stories
SaaS company 4Xed sales pipeline with ABM strategy
A B2B SaaS firm needed to break into mid-market logistics accounts but struggled with low engagement and long deal cycles. Firnal developed an ABM program targeting operations directors at 500+ priority companies with tailored landing pages, custom outreach scripts, and a retargeting campaign synced to cold outreach. Within 90 days, the client quadrupled their pipeline, shortened sales cycles by 27%, and closed their first six-figure annual contract.
Consumer brand doubled conversions through lifecycle automation
An e-commerce wellness brand saw inconsistent retention and a high abandoned cart rate. Firnal mapped the full customer journey and built automated sequences tied to behavioral triggers—cart reminders, post-purchase education, subscription upsells, and win-back emails. The result? +122% increase in repeat customer rate and 40% higher AOV within two months.
Government agency launches national awareness campaign with 2.1M engagements
A federal client sought to improve national awareness of a public health initiative. Firnal developed a multi-lingual, multi-channel campaign spanning OTT, social media, SMS, and press. With culturally targeted creative and persona-specific landing pages, the campaign generated over 2.1 million engagements, leading to measurable behavioral shifts and increased participation across underserved demographics.
By the numbers.
4.6x
average ROAS across performance marketing campaigns in 2024
96%
client retention rate across marketing & sales strategy engagements
122%
increase in repeat customer rate for brands using Firnal lifecycle automation
Featured implementations
End-to-end product launch engine
Firnal helps clients bring new products to market with a fully integrated launch system—positioning, creative, funnel development, ad execution, email flows, and sales enablement. This turnkey system helps reduce time-to-launch, unify messaging, and generate demand before the product even drops.
Public sector digital engagement suite
We build full digital engagement platforms for public agencies, pairing marketing outreach with conversion-focused user experiences. From awareness to participation, every stage is mapped and optimized. This system supports policy adoption, enrollment, education, and public feedback with precision.
AI-enhanced sales acceleration toolkit
Firnal deploys AI-powered tools that score leads, suggest outreach timing, and automate follow-ups based on interaction data. Combined with a unified CRM view and real-time dashboards, this implementation helps sales teams close faster, chase better leads, and scale outreach without sacrificing personalization.
