Firnal Launches Moonbrush, a One-of-a-Kind Commercial Data Intelligence Platform

July 15, 2025 — New York, NY — Firnal today officially launched Moonbrush, a groundbreaking commercial data intelligence platform designed to reshape how brands, agencies, and enterprises discover, understand, and influence human behavior at scale. The announcement follows a strategic restructuring of Firnal’s Commercial Operations Division—signaling a new era of clarity, execution, and innovation.

Moonbrush is built to address the modern marketer’s most urgent dilemma: how to cut through noise, fragmentation, and fatigue to reach the right people with precision, purpose, and measurable impact. The platform fuses rich, persona-level behavioral intelligence with real-time activity signals—creating the most complete and actionable targeting infrastructure on the market today.

“This isn’t just a new product, it’s a relaunch of our commercial identity,” said Abdullah "Adam" Syed, President of Firnal. “Moonbrush gives our clients exactly what they’ve been asking for: tailored, trustworthy intelligence that turns into action. In an era of AI overload and hollow data claims, Moonbrush stands apart as grounded, rigorous, and built to perform.”

From Restructuring to Reimagination

Moonbrush's launch marks the first major milestone under Firnal’s newly restructured commercial leadership team. With Alan Occhiuti (Chief Product Officer), Jesse Hudson (VP of Sales), and Susan Porter (Director of Enterprise Sales) now at the helm, the platform has been reimagined from the ground up to reflect scientific rigor, enterprise scalability, and user-centric design.

Occhiuti, an AI/ML veteran and Moonbrush's incoming Chief Product Officer (CPO), emphasized the platform’s differentiation:

“Moonbrush doesn’t just aggregate signals, it understands people. We built our models to capture emotion, motivation, and intent with nuance. This is infrastructure for decision-making, not dashboards for decoration.”

What Makes Moonbrush Different?

• Universal Person Intelligence: A robust national database of pseudonymized individuals enriched with behavioral scores, life-stage signals, and psychographic layers.

  
  

• Real-Time Activity Streams: Daily ingestion of billions of behavioral intent signals, allowing marketers to act on what people are thinking, researching, and planning right now.
  

• Persona-Driven Execution: Clients can generate and deploy detailed audience personas based on behavioral traits, emotional temperament, or campaign-specific triggers, then monitor them in-market.
  

• Enterprise-Ready Architecture: Built for scale with integrations into Snowflake, AWS, and partner platforms, Moonbrush is tailored for Fortune 1000 teams, mid-market brands, and full-service agencies alike.
  

Ready to Activate

Moonbrush is now live and onboarding early partners in retail, finance, CPG, healthcare, and political strategy. Clients will have access to Firnal’s data infrastructure, hands-on audience engineering support, and bespoke insights that drive smarter media spend and faster conversion cycles.

“Data that doesn't drive outcomes is just noise,” said Hudson. “Moonbrush is here to change that, permanently.”

Firnal is planning a series of product demos, webinars, and enterprise briefings over the coming weeks as Moonbrush enters full commercialization.

About Firnal Firnal is a U.S.-based technology company building data infrastructure, identity intelligence, and AI-driven platforms for commercial and governmental partners. Its mission is to unlock deep human understanding and make it actionable at scale.