A next-generation data intelligence platform, Moonbrush empowers campaigns, brands, and organizations to understand, shape, and engage their audiences with precision and depth. With deep behavioral, psychographic, and demographic intelligence, and the ability to generate AI-crafted messaging at scale, Moonbrush is redefining what it means to truly reach people.
Audience segmentation engine
Uncover hidden affinities, behaviors, and belief clusters.
Moonbrush’s audience segmentation engine uses multi-dimensional clustering to group individuals based on values, behaviors, interests, and consumption habits. Unlike traditional demographic filters, this tool detects nuanced psychographic traits and subcultures, allowing users to build audience models that reflect how people actually think and act, not just who they are on paper. Segments are dynamically updated based on real-time data inputs, ensuring relevance as sentiments shift.
Identity and signal enrichment
Turn fragmented data into a rich behavioral graph.
Moonbrush’s enrichment layer transforms sparse or disjointed data into a full-spectrum view of individuals, groups, and communities. Leveraging public, proprietary, and behavioral datasets, the platform builds detailed user graphs, capturing thousands of signals per day. These profiles span political affiliation, purchasing behavior, media preferences, sentiment trends, and more, giving clients a unified, actionable understanding of their audiences.
Personalized messaging and creative AI
Hyper-tailored messaging and creative generation at scale.
This feature allows users to generate messaging, visuals, and call-to-actions for every micro-segment within a campaign. Moonbrush integrates its audience intelligence directly into AI-powered content engines, enabling real-time generation of emotionally resonant materials matched to the values, language, and motivations of each audience slice. From issue advocacy to consumer marketing, it transforms outreach into precision influence.
A one of a kind data intelligence tool
Visualize how Moonbrush transforms raw signals into activation-ready intelligence. From the moment a behavioral event or financial trigger is captured, Moonbrush orchestrates a multi-layered pipeline: normalizing, enriching, structuring, modeling, and ultimately deploying actionable insights across your organization. This always-on system doesn't just track audience activity; it anticipates it, empowering your team to deliver the right message, to the right segment, at the right time.
OUR TOOL IN ACTION
Behavioral microtargeting for issue campaigns
Move beyond voter files, understand values and beliefs.
Moonbrush enables issue-based campaigns to go deeper than surface-level targeting by constructing audience clusters around belief systems, emotional triggers, and social cues. This creates more resonant outreach strategies and higher levels of sustained engagement.
Brand loyalty through psychographic segmentation
Align products with lifestyles, not just age or income.
Consumer brands use Moonbrush to understand what motivates customer decisions at a deeper level. By segmenting users through lifestyle archetypes and identity markers, Moonbrush enables marketing teams to build brands that emotionally connect with their audience.
Customer intelligence for enterprise growth
Unlock deeper consumer understanding to drive revenue and retention.
Enterprise organizations use Moonbrush to move beyond transactional data and develop a high-resolution view of customer identity and motivation. By mapping psychographic patterns and behavioral signals at scale, executives gain actionable insight into why customers convert, churn, or advocate, enabling smarter product development, more resonant messaging, and sharper strategic decisions across business units.
FEATURED INSIGHTS & RESEARCH
Rethinking audience intelligence in a hyper-segmented world.
The new rules of audience identity and persuasion
This research outlines how new behavioral and psychographic data models allow for more effective targeting than traditional demographics, and what this means for brands and political campaigns in a fractured media ecosystem.
