News, Resources & Insights

Explore how intent data empowers marketers to ditch the digital noise and deliver hyper-personalized, hyperlocal messages that feel more like helpful nudges than hard sells.

There’s been a quiet shift happening in marketing. Maybe you've felt it too. What used to work—keyword-stuffed blog posts, Facebook ad...

This article explores innovative and actionable strategies for businesses to effectively capture and retain consumer attention

Explore the power of influencer marketing, from micro to mega influencers, and its impact on trust, ROI, and brand growth. #Influencers

Explore our campaign's theoretical capabilities in boosting democracy using Organic Advocacy and AI, reshaping national sentiment.

Explore AI's role in revolutionizing UX, optimizing content, and understanding consumer behavior on digital platforms.

Discover how authentic relationships and referrals are reshaping consumer engagement and driving marketing success.

Insight into FCC rules for SMS marketing: consent, content, frequency, and carrier standards.

Discover how organic advocacy can rebuild trust in government by subtly delivering tailored messages to engage and inform the public.

An overview of a common consumer sentiment that "everything is getting worse" and that the internet is oversaturated with ads

Explore how predictive analysis revolutionizes political campaigns, from voter behavior forecasting to strategy tailoring.

Explore strategies to navigate public distrust in media, government, and corporations, and build effective communication.

Master the art of email marketing with our comprehensive guide, covering everything from setup to advanced strategies.

Explore the intricacies of AI algorithms and ML, showcasing our company's leading role in advancing AI technology and innovation.

Explore how we master global markets through organic advocacy, blending cultural insights with precision in our international operations.

Discover how Gen AI revolutionizes Organic Advocacy with hyper-tailored content for unmatched audience engagement and authenticity.

Discover Firnal’s role in transforming data into strategic decisions across industries, leveraging unmatched analytics and AI.

Discover how personalized direct outreach redefines engagement in digital marketing, enhancing customer connections and campaign success.

Explore the art of organic advocacy: leveraging data, AI, and authentic engagement to revolutionize digital brand representation.

Explore the impact of social media biases and the power of friend referrals on consumer perception in our latest article.