Global Strategy & Market Entry

Latin America stands at the crossroads of the global AI race. This essay explores how the region can avoid digital colonization and instead lead through Algorithmic Non-Alignment, data sovereignty, cultural AI models, and a new social contract, transforming itself from periphery into a pole of power in the intelligent century.

We explore why campaigns that prioritize emotional familiarity over novelty consistently outperform in persuasion and recall, and how we help clients shape those narratives from the ground up.

This paper outlines Firnal’s approach to lead scoring based on value alignment, urgency windows, and emotional readiness—not just job role or activity count.

This research explores how governments can move from strategy papers to functioning industrial systems, and why executional capacity must be built in tandem with policy design.

From Access to Adoption in Global Expansion The world is not short on ambitious companies. Every week, announcements herald new market...

Why supplier relationships matter more than price, and how on-site presence changes everything for consistency and scale.

We show how real-time behavioral inputs such as content engagement, platform shifts, even weather can automatically trigger creative updates, leading to better resonance and faster conversion.

Firnal explores how street-level activations can turn passive observers into active contributors. This piece examines design strategies, emotional triggers, and narrative sequencing that transform public space into a platform for civic engagement.

Firnal helped a U.S.-based agri-tech firm successfully expand into Ethiopia and Kenya, adapting its offering and resolving supply chain and policy bottlenecks.

A roadmap for Vietnam-based companies looking to enter and succeed in the competitive U.S. consumer market.

We break down our framework for restoring voter confidence through moral legitimacy, relational targeting, and message sequencing that builds reputational equity.

Digital infrastructure has become a strategic asset class that underpins global commerce, national security, and societal resilience....

Vietnam is no longer just a low-cost alternative; it is becoming a strategic manufacturing powerhouse with modern infrastructure and talent.

Tariffs are no longer just tools of trade policy. They are structural forces reshaping the global production map. As governments wield tariffs to protect domestic industries or gain geopolitical leverage, companies are reconfiguring supply chains, shifting production centers, and reassessing cost assumptions. This article explores how the tariff era is redrawing the geography of global manufacturing and what it means for strategic decision makers.

We examine how to build logistics networks that adapt to instability, environmental risk, and shifting trade norms, without sacrificing competitiveness.

Geoeconomic fragmentation is reshaping the cost and complexity of global logistics. This article outlines how Firnal helps firms build adaptive supply networks that remain competitive amid tariffs, sanctions, and political volatility.

Explore how Firnal maps and activates trust within diaspora communities, where traditional media influence fades and credibility flows through kinship, cultural fluency, and cross-border continuity. This article unpacks how narrative legitimacy is earned across generational, geographic, and linguistic layers—and how campaigns can engage these dynamics strategically.

As the United States rewires its global trade strategy in response to rising geopolitical tension and supply chain vulnerability, Vietnam has emerged as a pivotal partner. Its unique position in the Indo-Pacific, coupled with trade openness, political stability, and manufacturing capability, makes it central to the next phase of U.S. economic alignment. This article examines Vietnam’s evolving strategic role and what it means for American companies and policymakers.

This piece frames industrial development as strategic infrastructure, critical to autonomy, deterrence, and long-term resilience in a contested global economy.

Product market fit can take you to the starting line, but only narrative fit gets you across the finish. This paper reveals how Firnal builds narrative architectures that align brand belief with product function, enabling not just market entry, but cultural adoption at scale.