How to Make Your Social Media More Shareable and Relatable
- Stella Hilburn
- May 19
- 2 min read
By Stella Hilburn, Director of Client Relations Firnal, Inc.
Years ago, a client adopted a cat and gave him the title of CPO (Chief Purring Officer). With a bow tie, a badge, and regular posts about his "workday," the cat became a viral sensation. Followers fell in love with the updates, and the business saw a clear increase in actual new clients—many of whom said the cat posts were the reason they chose to work with them. This is proof: your audience connects with personality, not just products.
Here are several ways to humanize your brand and increase engagement:
1. Create a Mascot or Brand Persona
Like the CPO cat, consider a recurring character or symbolic personality.
Could be a pet, a behind-the-scenes team member, or a quirky animated version of your brand.
2. Show the Day-to-Day
Highlight office moments, team birthdays, coffee breaks, client shoutouts.
Show the process, not just the polished final product.
3. Use Humor & Personality
Share memes, bloopers, or funny observations related to your industry.
Let your brand voice reflect your team’s actual personality—don't sanitize the fun.
4. Lean into Visual Storytelling
Use short videos, Reels, or Stories that show authentic moments.
Behind-the-scenes videos often outperform polished promos.
5. Engage with Community
Feature user-generated content (UGC) and customer testimonials with personality.
Ask questions, run polls, and respond like a human—not a corporation.
6. Be Consistent With Your Themes
Create weekly segments like “Monday Mood from the CPO” or “Friday Wins.”
Stick to visual consistency with colors, templates, and tone.
7. Highlight Values, Not Just Services
Show what you stand for—volunteer days, team causes, sustainability efforts.
People connect with shared values more than service features.
8. Celebrate Milestones Creatively
Did your team hit a goal? Let your mascot “host a party.”
Share blooper reels or a team cheer to mark the moment.
