News, Resources & Insights

This article explores how attention has become the most valuable—and scarce—currency in today’s digital-first society.

Explore the power of influencer marketing, from micro to mega influencers, and its impact on trust, ROI, and brand growth. #Influencers

Explore how parasocial relationships on social media shape fan-influencer dynamics and redefine marketing.

Discover how authentic relationships and referrals are reshaping consumer engagement and driving marketing success.

Insight into FCC rules for SMS marketing: consent, content, frequency, and carrier standards.

Explore the rise of OTT advertising in the streaming era, its advantages over cable TV, and its impact on modern marketing strategies.

Discover how organic advocacy can rebuild trust in government by subtly delivering tailored messages to engage and inform the public.

Explore how predictive analysis revolutionizes political campaigns, from voter behavior forecasting to strategy tailoring.

Master the art of email marketing with our comprehensive guide, covering everything from setup to advanced strategies.

Explore the intricacies of AI algorithms and ML, showcasing our company's leading role in advancing AI technology and innovation.

Explore how we master global markets through organic advocacy, blending cultural insights with precision in our international operations.

Discover how Gen AI revolutionizes Organic Advocacy with hyper-tailored content for unmatched audience engagement and authenticity.

Discover Firnal’s role in transforming data into strategic decisions across industries, leveraging unmatched analytics and AI.

Discover how personalized direct outreach redefines engagement in digital marketing, enhancing customer connections and campaign success.

Explore the Future of AI: its evolving capabilities, industry impact, and the nuanced human-AI interaction reshaping our world.

Explore the art of organic advocacy: leveraging data, AI, and authentic engagement to revolutionize digital brand representation.

Uncover the dynamics of 'Winning the Information War' in our insightful opinion piece written by Firnal's Research Team.

Explore the impact of social media biases and the power of friend referrals on consumer perception in our latest article.

A Case Study on effective social media marketing practices with a focus on Instagram. Use the algorithm to your advantage.

Discover how Firnal's cutting-edge AI cybersecurity protocols provide ironclad protection for your highly sensitive projects. Your data's se